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SEO – Search Engine Optimizations

There are plenty of things you can do to your website to make sure it is SEO friendly, in other words, that the search engines can not only read your website, but they like it because it is what it says. The biggest SEO trick is not to try to trick the search engines at all. Transparency goes a long way when it comes to online optimizations and marketing. I’m going to give you a few quick tips that can help your website when it comes to basic SEO.

  1. Your Page Title – determine what your page is about and name it that. For maximum SEO value, do not put two main subjects as the page title. For example, instead of making a page called “Social Media & SEO”, you would want to make one page called Social Media and another page called SEO.
  2. Use Locations If Your Company Is Location Specific. For example, if you are a Real Estate firm that only services the Asheville area, your target keyword phrase would be “Asheville Real Estate” and not just the phrase Real Estate.
  3. URL Extensions – when putting a page title on a web page, make sure your use keywords. For example, if your page was about Greenville SC Home Builders, your URL extension should be… whatever.com/greenville-sc-home-builders for best practice.

Stay tuned for more SEO tips and see our SEO Search Engine Optimization page